Do you have plans of getting your hands behind an Aston Martin Rapide or a V8 Vantage inspired Speedster? It will not really be a problem if you are really a car enthusiast who has a big bank account to afford the craving.
During the recent launch of the DB9 UB-2010 and the Cygnet, the design director of Aston Martin, Marek Reichman, told the press that he wants to push the standards of the brand towards personalization of vehicles.
The design executive is planning to form a team of designers and engineers who will be able to build any car a customer would want.
The craving for the extra ordinary can be realized by utilizing the Works Service group, production staff, and engineering of Aston Martin. Anything that might have not been possible in the past years can be made possible with this development.
It will be a world of choice to make a car more personal. Reichman points to the direction of the Aston Martin Rapide which requires about 200 hours of manual labor to create. For the interior of the Rapide, they offer 11 options for stitches in a wide array of color choices.
He describes that there are only a very few machines involved in the assembly of an Aston Martin so the specifications of the client can be made the way they want them to be. The One-77 exemplifies how Aston Martin wants its cars and how the supercar can have a number of choices for its wheels, engines, interiors, and shapes.